Medium

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Jul 1

The 250th Anniversary Almost No One Sees

by Mark Eckhardt. CEO COMMON

The 250th Anniversary Almost No One Sees

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Apr 8

The World Just Paused. Your Brand’s Problems Didn’t.

A guide for business leaders navigating brand strategy in an environment that looks like it’s easing — and structurally isn’t

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Feb 6

The Generation That Forgot Why Nuclear Arms Control Exists

Shared reality collapsed on February 5th, 2026, and something ended that existed longer than your executive team has been alive. Here’s why…

The Generation That Forgot Why Nuclear Arms Control Exists

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Feb 1

FIFA Walked Into the Bermuda Triangle — And Doesn’t Know It

by Mark Eckhardt

FIFA Walked Into the Bermuda Triangle — And Doesn’t Know It

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Feb 1

Patriot Washing: The Mistake No Brand Can Afford at America’s 250th

Americans will use the 250th to decide which brands they bring with them into the future. Most brands aren’t ready for that test— by Mark…

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Jan 20

The Future Isn’t Broken. It’s Vacant.

Systems do not die when people disappear. Systems die when people refuse to leave.

The Future Isn’t Broken. It’s Vacant.

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Jan 4

What Venezuela Reveals About the World You’re Now Operating In

For social entrepreneurs who refuse to be blindsided

What Venezuela Reveals About the World You’re Now Operating In

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COMMON

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Dec 17, 2025

We’re In A time Between Worlds

A question before 2026 by Mark Eckhardt

We’re In A time Between Worlds

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Jul 14, 2025

Why foresight — not hindsight — will grow your enterprise in today’s chaos

This piece is for those entrepreneurs and operators who’s ventures have stalled — or never quite reached the success they’ve hoped for.

Why foresight — not hindsight — will grow your enterprise in today’s chaos

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Jan 28, 2023

The Search For Meaning: How The Role Of Impact Driven Brands Is Being Redefined By Tech

By Mark Eckhardt, Contributions & Editing by Julia Dopp and Meaghan Pachay

The Search For Meaning: How The Role Of Impact Driven Brands Is Being Redefined By Tech

COMMON

COMMON

A creative accelerator for social businesses and projects. We're working to build international excitement, conversation and action around entrepreneurialism

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