Published in COMMON·PinnedTogether 2022A note from Mark Eckhardt, CEO of COMON I hope you found many ways to make the most of the holiday break, get some rest, and be with those you love. We enjoyed quiet time on the farm, walks in snow-covered forests, reading books, watching odd movies, and being with…Commons11 min read
Mar 19Build Out Your Team According to the Six Forms of ValueInsurgent Tip by COMMON Almost a quarter of startups fail specifically because they didn’t have the right team driving them. Choosing who you bring on board to help execute your vision is a high stakes decision— not only will you have to work with them day in and day out…Common4 min read
Mar 13Use Empowerment as a Metric Instead of ValueInsurgent Tip by COMMON Despite the best of intentions and working your a** off, some projects just don’t work out. If you read last week’s Insurgent Tip, you know a breakdown between collaborators almost always comes down to miscommunication. And when the collaborators are operating with significantly different levels of…Common3 min read
Mar 6When Projects Break Down, Dial in on CommunicationInsurgent Tip by COMMON At COMMON, we’re often in the business of making connections. In the decade plus we’ve been in business, we’ve had the privilege of working with some killer brands — some of which have gone onto mega success. …Commons3 min read
Feb 20Maximize Productivity By Shifting Your MindsetInsurgent Tip by COMMON As an entrepreneur, your plate is likely pretty full. Honestly, you’ve probably got multiple plates you’re constantly spinning, all while trying not to drop or lose sight of anything. If you’re like most entrepreneurs, we’re guessing time for deep thinking work has to be squeezed into…Design5 min read
Feb 12Use Thoughtful Experimentation to Validate New IdeasInsurgent Tip by COMMON As entrepreneurs, we’re big dreamers and big doers. Those are wonderful traits overall – and they’re what allow us to identify and seize the kind of opportunities that most people miss. However, it is also dangerously easy for entrepreneurs to become seduced by the power of…Entrepreneurship5 min read
Feb 4Commerce isn’t CapitalismInsurgent Tip by COMMON When we talk to people about addressing the damage caused by capitalism, we usually get one of two reactions: either people are totally on board, or they’re instantly suspicious. We don’t blame folks who respond with skepticism instead of enthusiasm. Many Americans in particular automatically jump…Common3 min read
Published in COMMON·Jan 29Cultivate an Environment Where Creativity Can FlourishInsurgent Tip by COMMON Creativity is an indispensable trait for social entrepreneurs. After all, you can’t be in the business of tackling big societal problems, uncovering path-breaking solutions, and building a better future without creativity. With that said, we have good news, and some bad news. The bad news: While…Common4 min read
Published in COMMON·Jan 23You Can Do Anything — But Not EverythingInsurgent Tip by COMMON The work of an entrepreneur can seem unending. Building a business from scratch, often on your own — at least at the beginning — is akin to climbing a mountain. …Common4 min read
Published in COMMON·Jan 15The Future Depends on Our Ability to Work TogetherInsurgent Tip by COMMON Very few of us have been living our best lives over the past two years. In the midst of global pandemic, economic and political uncertainty, and getting most of their social interaction via Zoom, many have been figuratively or literally struggling to survive. But it’s become…Common3 min read