Insurgent Tip by COMMON

In case it’s somehow missed your radar, we’ve spent over a year now in a paradigm-shifting, world-stopping pandemic. And it hasn’t been easy on anyone. To say nothing of the unfathomable suffering we’ve witnessed and felt, the daily grind of Zoom and isolation has worn us all down until it sometimes feels like all of us are just one big, raw nerve.

As this thing has dragged on, we’ve noticed a shift from sharing about one’s experience to complaining. That’s not inherently bad — we are all about authentic self-expression, especially when things get rough. …


Insurgent Tip by COMMON

We all have a little nagging voice inside our heads that contributes to moments of insecurity and indecision. We’ve set out to transform lives and the way business is done, so a pinch of self-doubt from time to time is inevitable (even healthy). But if we let it, that nagging little voice can get loud enough to wreak havoc. Our goals are big, bold, and beautiful. We tend to put a lot of pressure on ourselves, and when we don’t meet our own standards we can become our own worst critics. …


Insurgent Tip by COMMON

Operating a social enterprise means competing with businesses who follow the standard capitalist operating procedure, i.e. “Make money by offering products at the lowest possible price point, regardless of the corners you have to cut to make that happen.” That means social enterprises have a built-in disadvantage in the free market, because we care about the effects of our businesses on people and the planet.

It’s business 101 to articulate why your product fits customer needs. But as a social enterprise, you need to take your pitch a few steps further by describing how your product…


Insurgent Tip by COMMON

As entrepreneurs, most of us like to be in the driver’s seat and to be the decision-makers in our vehicles of change. We prefer to be the one that turns the wheel and determines which roads to take and how fast or slow to travel. The best days are the ones where we hit all the green lights and traffic opens up at the right moments to let us switch lanes and get ahead. Sometimes we can predict when there will be slowdowns or detours, and we can plan accordingly. Other times, unforeseeable obstacles, inclement weather…


Insurgent Tip by COMMON

Let’s see if this sounds familiar: At 9AM you sit down at your desk and open your email, ready and energized for a day of Doing Shit That Matters. Then there’s a flurry of emails, a couple of calls, and somehow you find yourself staring at a blank screen trying to come up with the perfectly-worded email to address whatever breakdown or conflict popped up that day. Anxiety is creeping up your neck and you’re clenching your jaw. …


Insurgent Tip by COMMON

Dealing with disruption is part of the gig for entrepreneurs, but this past year took things to another level. For many of us, it felt like someone pressed the pause button on life, as all social events, work gatherings, and daily outings were put on hold. Now that vaccines are being distributed and some activities and gatherings are resuming, the shift “back to normal” is officially underway. But after a year of disruption, normal might not feel so normal anymore.

The downsides of quarantine are numerous and clear– we’ve all felt them, and we won’t waste…


Insurgent Tip by COMMON

It’s a no-brainer that for your business to succeed, you need to forge equally successful relationships. Be they with customers, clients, or associates, they’re the people who partner with you in keeping your social enterprise chugging.

It can be tempting to bend over backward to please the people you’re in a relationship with when it feels like the success of your business is what’s at stake. But your business isn’t for everyone, and it doesn’t have to be. …


Insurgent Tip by COMMON

Even in the best of times, pursuing capital is one of the most stressful parts of entrepreneurship. So with so many people in dire need of financial aid nowadays, it’s hard not to feel a bit rattled or even panicky about securing investment. When it feels like normal avenues for cash flow might dry up or disappear at any moment, locking in funding feels even more urgent.

You may feel pressured to pull together all the ways that your company is better than the rest in order to stand out from the pack and impress potential…


Insurgent Tip by COMMON

Perhaps this past year you were shocked by the outstanding racial inequity in our society– on the other hand, perhaps you were shocked by how many people were seemingly unaware that racism is alive and well. Maybe you’ve taken the time to educate yourself further on the matter or maybe you’ve shared your own experiences to increase someone else’s understanding. Either way, this has been a wake up call for all of us. We have to stop assuming that others see the world as we see it.

We cannot assume that we can accurately deduce other…


Insurgent tip by COMMON.

Entrepreneurship and creativity go hand in hand. After all, innovation is a big part of what defines our work. For many of us, the thrill of turning inspiration into reality is the driving force that gets us out of bed in the mornings. But creative thinking has to be balanced with focus and discipline– a lesson that many entrepreneurs, unfortunately, learn the hard way.

When it comes to leading a business, new ideas are like water: ubiquitous and essential for survival, but deceptively powerful and distracting. …

COMMON

A creative accelerator for social businesses and projects. We're working to build international excitement, conversation and action around entrepreneurialism

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