By Mark Eckhardt, Contributions & Editing by Julia Dopp and Meaghan Pachay How humanity’s search for meaning may be the biggest opportunity for impact-driven brands and enterprises — ever. In this piece, we explore how the intersection of technology and humanity’s search for meaning represents what could be a once-in-a-career…

By Mark Eckhardt, CEO of COMMON. Contributions and Editing By Julia Dopp and Meaghan Pachay I’m going to pose a question, and I would like you to hang on to your answer for a bit. If you had the chance to develop a relationship with one client or ten, which…

It’s been almost impossible to miss how much Kanye West has been in the news the past few months. The worst is, of course, is his recent antisemitism — which got him blocked from Instagram and Twitter and ended his deals with Adidas and talent agency CAA. And rightly so…

Insurgent Tip by COMMON Almost a quarter of startups fail specifically because they didn’t have the right team driving them. Choosing who you bring on board to help execute your vision is a high stakes decision— not only will you have to work with them day in and day out…

Insurgent Tip by COMMON Despite the best of intentions and working your a** off, some projects just don’t work out. If you read last week’s Insurgent Tip, you know a breakdown between collaborators almost always comes down to miscommunication. And when the collaborators are operating with significantly different levels of…

Insurgent Tip by COMMON At COMMON, we’re often in the business of making connections. In the decade plus we’ve been in business, we’ve had the privilege of working with some killer brands — some of which have gone onto mega success. …

Insurgent Tip by COMMON As an entrepreneur, your plate is likely pretty full. Honestly, you’ve probably got multiple plates you’re constantly spinning, all while trying not to drop or lose sight of anything. If you’re like most entrepreneurs, we’re guessing time for deep thinking work has to be squeezed into…

Insurgent Tip by COMMON As entrepreneurs, we’re big dreamers and big doers. Those are wonderful traits overall – and they’re what allow us to identify and seize the kind of opportunities that most people miss. However, it is also dangerously easy for entrepreneurs to become seduced by the power of…

Insurgent Tip by COMMON When we talk to people about addressing the damage caused by capitalism, we usually get one of two reactions: either people are totally on board, or they’re instantly suspicious. We don’t blame folks who respond with skepticism instead of enthusiasm. Many Americans in particular automatically jump…